BitterSweet has a diverse selection of lines and designers, representing the latest and best from Gentle Fawn, Frye, Alternative Apparel, Tano, La Made, Nick & Mo, TOMS, and more. Working with small, independent designers ensures that every purchase from BitterSweet is unique.

Lynchburg's newest go-to clothing stop for the stylista hiding in all of us! Owner Moyanne Harding and boutique Manager and Chief Buyer, Stacy Meeks are bringing you the latest fashions from NYC, Spain and France.

Unpretentious boutique shopping in a delightful atmosphere! Some brands include Hobo International, Citizens of Humanity, Joe's Jeans, Seven for all Mankind, Paige Jeans,Velvet, Kensie, Butter London, BB Dakota, Judith March, Max and Cleo, Line and Dot, Sanctuary, Free People, CP Shades, American Apparel, Spanx and more!

J. Crew is an appareal and accessories brand that offers a complete assortment of men’s and women’s apparel and accessories. The product line includes wedding and special occasion attire, weekend clothes, swimwear, loungewear, outerwear, shoes, bags, belts, hair accessories and jewelry. Don't miss the excitement!  15% discount for students and teachers ...

Featuring the wide selection of Old Virginia Candle products. Wonderful gift items along with wide variety of candles featured in retail outlet.

A Lilly Pulitzer haven! This colorful boutique offers the latest in women clothing, jewelry, accessories and more.

Located in the heart of Downtown Lynchburg, the shop specializes in affordable, quality "gotta have its". With an eclectic mix of fresh gift and estate items, Urban Merchant is a favorite "must shop" stop in Lynchburg. Quality, Affordable, and Reliable!